INTRODUCING THE NEW MEDIA APPLICATION DESIGN OF "BSA"

BACKGROUND

BSA (Bangun Sarana Alloy, P.T., means to develop the alloy industry) founded in 1990, adheres to produce high quality alloy wheel to assure driving safety and customer satisfaction. Located in Tangerang (West Java-Indonesia), BSA has also produced export quality alloy wheel to the international market such as Greece, U.E.A., South Africa, Srilangka, Egypt, Turkey, Kenya, and Australia. As the quality standardization, it follows OEM Standard, JWL Quality Standard and even surpass the VIA Testing Standard.



SITUATION

Colored Chrome Finishing

Since the business started, BSA has manufactured products with various design, size, and function due to the market demands. And lately they just successfully developed the new technique of finishing (COLORED CHROME FINISHING) as one of their innovation. And it makes BSA as the first and only company in Indonesia that use this technique. With its new innovation, BSA has just increased their product portfolio and need to be communicated as well. In the same time, BSA wanted to refresh their corporate design to be more tough and modern. It was our challenge to support their business plan.



ACTION and RESULT

We offered the newest products structure and corporate design that suit to the brand personality due to some consideration. Then it is communicated to the market through some media applications as part of the brand development. And here is one of the media application newest look.

Company Profile from Cover's View

Company Profile from Inside's View

CONGRATULATION FOR THE NEW MEDIA APPLICATION OF BSA !!! =D


Sincerely yours,
CAVLENT's team

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