Mei 01, 2010

"SW BEAUTY CENTER" BRAND EXPLORATION

As a starting process in every project, we always start it with interviewing the client to know further what exactly they need and want. In other way, it is also important to get engaged with the company so we can really understand about their business, products, and services. And this is what we just did on our newest project that is redesigning SW BEAUTY CENTER visual identity.


Preparation

Interviewing the founder


Started from the client brief, we continued on interviewing the client include the founder and the beauty expert. We have to know the details of the product and service to find the brand personality and its differentiation before visualize it into design implementation. This interview took 3 days in total.


Products

With the beauty experts


Then, what we are going to do next is formulating the brief into a relevant strategy and visual direction. How will it be? Just wait and see. CHEERS!!


Sincerely yours,

CAVLENT’s team


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