AN INDONESIAN MODEL SELECTS CAVLENT BRANDS CONSULTANT

Ovie Wu

CAVLENT brands consultant has been appointed to help managing Ovie Wu’s personal branding. Born in September 1981, Ovie Wu has won some modeling competition (one of them was the champion of INDONESIAN MODEL COMPETITION 2004 which was held by INDOSIAR) and been involved in various projects such as :

1. Model in commercial print ad and TV ad for BII, Panin Bank, City Bank, KFC, and more

2. Presenter of Fokus Pagi, Fokus Siang, Patroli (INDOSIAR), Peri Kado reality show, F1 Quiz, Autovaganza (GLOBAL TV), and more

3. Host at some off air and on air shows in Indonesia

We are so excited about undertaking this project. There are so many models around us, and every one of them has their own specialist and character. It is really a challenging project, and we’re glad to support Ovie Wu and her team. “It is quite interesting to know the concept which is proposed by CAVLENT. And we think they are capable to formulate the best recommendation and brand strategy for me as a model to face the future challenges”, explained Ovie Wu.

With Ovie Wu and team

You can find more about Ovie Wu on her show at :

- TVOne Expose every Wednesday on 1.30 pm

- TVOne – 101 Catalog every Saturday at 9 am

- AnTV “Djarum Indonesia Super League” every Saturday and Sunday on 3 pm or 6.30 pm

The project kicks off this April.

Sincerely yours,

CAVLENT’s team

"SW BEAUTY CENTER" PROJECT INTRODUCTION

VISUAL IDENTITY REDESIGN

SW beauty center's outlet

Another interesting project that we’ve got on this April is VISUAL IDENTITY REDESIGN for our previous client, SW beauty center (from Taiwan). It is a beauty center founded in 2003 and located at Serpong district (Tangerang city). The differentiation of this beauty center is on the treatment technique that uses Taiwan’s technology.

Meet Mrs. Chun Hwa from Taiwan as the founder of SW beauty center

With SW beauty center beauty expert

On the current situation, SW beauty center needs a clearer visual communication to communicate more focus on their strength. So here CAVLENT’s team was appointed to realize this objective. The project kicks off this April 2010.

Sincerely yours,

CAVLENT’s team

REDESIGNING "BSA" MEDIA APPLICATION

BSA is a brand of PT. BANGUN SARANA ALLOY, an alloy company which is founded in 1990 and located in Tangerang, West Java, Indonesia. Producing high quality alloy wheels to assure driving safety, has distributed the products to domestic and international markets. As one of the leading company in alloy wheels, BSA has developed products through innovative design, so it is needed to be communicate clearly through some media.

Our project is RE-DESIGNING THE MEDIA APPLICATION, include its brand strategy, brand structure, brand application, and identity design. The project kicks off in the middle of January 2010.



Regards,
CAVLENT's Team

RESTRUCTURING "MULCINDO"s PRODUCT PORTFOLIO

Sebuah kepercayaan lain telah diberikan kepada CAVLENT Brands Consultant oleh PT MULCINDO STEEL INDUSTRY. Adalah sebuah perusahaan industri baja dan jasa galvanis berskala internasional yang didirikan sejak tahun 1980 dan terletak di kawasan Surabaya Industrial Estate Rungkut (SIER). Dalam perkembangannya, PT. MULCINDO STEEL INDUSTRY telah menghasilkan banyak produk yang telah digunakan di beberapa bangunan di Surabaya, bahkan seluruh Indonesia.

Saat ini, PT MULCINDO STEEL INDUSTRY memiliki portfolio produk yang cukup banyak. Dan pihak manajemen merasa perlu untuk melakukan penataan ulang terhadap produk-produknya agar dapat menunjang kegiatan sales. Terhitung sejak pertengahan Desember 2009, PT MULCINDO STEEL INDUSTRY telah menunjuk tim CAVLENT untuk rencana re-structuring ini hingga ke seluruh media aplikasinya. Target final project adalah sebelum Quartal 1 tahun 2010.


Salam,
CAVLENT's Team

REJUVENATE "ETERNA" BRAND

On mid-October 2009, CAVLENT and team was trusted by ETERNA PADDING (brand of PT. Eternal Gelora Perkasa in Jakarta, Indonesia) to handle their brand. They produce foam/sponge which then being manufactured to be consumer goods that we use daily. The products are applied in blanket, jacket, pillow, bed, sofa, transportation seat, and many more.

Established in 1990, the products of ETERNA PADDING has been distributed on domestic market and also international ones. And now it's their time to re-new their marketing and promotion strategy through our re-branding programs which will include the new brand strategy, brand structure, and brand application & identity design.

Wanna see the final look? Just wait and we will upload it right after the project is finished =D

Regards,
CAVLENT's Team