"SW BEAUTY CENTER" BRAND EXPLORATION

As a starting process in every project, we always start it with interviewing the client to know further what exactly they need and want. In other way, it is also important to get engaged with the company so we can really understand about their business, products, and services. And this is what we just did on our newest project that is redesigning SW BEAUTY CENTER visual identity.

Preparation

Interviewing the founder

Started from the client brief, we continued on interviewing the client include the founder and the beauty expert. We have to know the details of the product and service to find the brand personality and its differentiation before visualize it into design implementation. This interview took 3 days in total.

Products

With the beauty experts

Then, what we are going to do next is formulating the brief into a relevant strategy and visual direction. How will it be? Just wait and see. CHEERS!!

Sincerely yours,

CAVLENT’s team

BUSINESS TRIP AT JAKARTA

This April we just had a business trip to Jakarta for 10 days (April 13 – 23, 2010). It’s our routine schedule to find some new ideas and info as comparison toward our projects. In other way, we were also visiting our previous clients and some new prospects as part of our business development. And during the 10 days, we met some great people from various backgrounds, and some of them just selected us as their partner in developing their brand and business. And here they are.

Mr. Hengky from PT. ETERNAL GELORA PERKASA, Tangerang
(Details project at http://cavlentbrands.blogspot.com/2010/03/cavlents-introducing-new-identity-of.html )

A great and humble team from PT. BANGUN SARANA ALLOY, Tangerang
(Details project at http://cavlentbrands.blogspot.com/2010/04/introducing-new-media-application.html )

Ms. Chun Hwa (Taiwan) and her beauty experts
from SW Beauty Center, Tangerang
(Details project at http://cavlentbrands.blogspot.com/2010/04/sw-beauty-center-visual-identity.html )

Ms. Ovie Wu and team, Jakarta
(Details project at http://cavlentbrands.blogspot.com/2010/04/indonesian-model-selects-cavlent-brands.html )

We'd like to say thank you for trusting us in developing your brand. For the finished project, we will be waiting for another one. And for the on going ones, there are still so many things to do. But overall, we are ready for that. CHEERS!! =D


Sincerely yours,
CAVLENT's team

"BSA" PROJECT IS GOING TO FINAL

One of CAVLENT's project is going to final!!!

After 2 months of brand adventuring on Re-designing BSA's Media Application, then it's what we have been waiting for. The final design is soon approved then ready to use. An intensive co-ordination and co-operation from both BSA and CAVLENT makes this project so fun and interesting. Start from purposing the brand strategy, media main concept, design direction, until the suitable media applications, we have been in so many exciting condition. And for sure in every project, we will face on "REJECTION" and "REVISION". But we believe that both conditions are parts of our brand adventure and will make us go further into the next level.

So, here is one of the dummy from the newest promotion tools which is product catalog.





What's the concept behind? Why do we make it that way? For that, we will share you more on the next article. We will update you later. And finally, thanks for reading. Cheers =D


Regards,
CAVLENT's team

PHOTO PRODUCT SESSION (20-21 Jan '10)

As part of the redesigning project for our client, PT BANGUN SARANA ALLOY (BSA), we arranged the product photo session that took place in the company and lasted for 2 days. There were 75 products with 3 different categories that need to be captured in different technique.

Preparation : Setting the products, photography tools and property

Final Check Up

Start the photo session

The first category, it’s called the “GENERAL PRODUCT”. The main focus for this category is the design itself. So it needs to show the whole performance of the product, as you can see on following picture.

General Product

The second one has the difference on the finishing, which is called “MIRROR FINISHING”. The character of this category is the surface of the product that is reflecting things. So the main focus for the photography was on the detail for its surface, especially the reflection part.

Mirror Product

The last category is the most difficult to be captured. It’s called “CHROME FINISHING”. The best part of this category is the color and the “blink-blink” effect that is needed to be shown up. As the consideration, the “blink” effect must be captured without any reflection of the photographer or item surrounded.

Chrome Product

After the photo session, we walked around the company to take more pictures about the working situation and others necessary activities.

Outside the company

In the factory

Chroming process

Capturing the activities

Finally, the 2 whole days photo session was done, and we are ready to do the next steps that are photo editing and design lay-outing. The photo session was so fun, and we are so excited to have another photo experience with another products and clients. So, are you the next?

Regards,

CAVLENT’s team