INDONESIA'S REBRANDING FROM 2006 TO 2010

In 2006-2010, many brands in Indonesia have made some change to be a better one through re-branding programs. There are caused by merged companies, the new regulation in the business-field, entering the new market, refreshing the visual look, and some other reasons. For that, we have put together some brands which have re-branded themselves during 2006 - 2010 through logo re-designed. Moving from left to right you will notice the transformation and if anyone know the re-branding background, we will really appreciate for the contribution.

SCTV

One of the leading private TV station in Indonesia,
re-branded in around 2006 - 2007

OCBC NISP

A private bank which were merged in the end of 2007

KICK ANDY

One of the inspiring talk-show, hosted by Andy F. Noya,
re-branded by DM IDHOLLAND

CIMB NIAGA

A private bank which were merged in the middle of 2008

MATAHARI

An Indonesian department store, re-branded in 2008 - 2009

MANDIRI

A private bank which is going to enter the new market,
re-branded in 2008 - 2009 by THE BRAND UNION




GARUDA INDONESIA

An Indonesian Airline which is re-branded in 2009 by THE BRAND UNION
according to the newest international flight regulation.
It has been the second re-branding
(the first one was done around 90's by LANDOR ASSOCIATES).

XL

Telecommunication provider which is re-branded in 2009,
and has been the second re-branding
(the first one was done around 2003 - 2004)

TELKOM INDONESIA

A government telecommunication company,
re-branded in 2009 by THE BRAND UNION




SOFTEX

The biggest Sanitary Pads manufacturer in Indonesia,
re-branded in 2009 - 2010 by IDBRAND
to meet the Global challenge of Sanitary Pads product all over the world.

There are many more companies which re-branded themselves. Please feel free to share which companies they are and some related info due to their re-branding activity. CHEERS!!! =D



Regards,
CAVLENT's team