BRAND BUILDING STRATEGY (Step 1)

When you are going to start your new business, it is important to get the attention from your market. They have to know about your products at first, at least your brand name. Your product will have less chance to win the market if people don't have any idea about things that you sell. So, what should you do?

In branding, there is "BRAND AWARENESS STRATEGY". Here, the point is about introducing the brand such as the brand name, the product or business category, the benefit, or else so people will be aware about your brand. As an introduction, a clear and simple message is necessary than a detail one, so the main focus of the message is about what the brand is ...

Introducing DHL as a delivery service company

Introducing AXE as a brand (body spray) that will make women crazy

Introducing ARIEL as a softener brand

Introducing PANTENE as a haircare brand

Introducing AIRASIA as a traveling brand (airplane)

Introducing the new car of SUZUKI

Introducing HASHI as a brand of Japanese restaurant

All the pictures are introducing what the brand is (no promotion message). The purpose is to build the brand awareness among the market. It is commonly used as the strategy before the promotion. The point of this strategy is telling them if your brand (now) is exist and can be found. Then let them explore more by themselves before you continue the next strategy which is ATTRACTING through some promotion activity. So, how did you introduce your brand? How aware your market on your brand?



Regards,
CAVLENT's team

All pictures are taken from the web for knowledge sharing, not for commercial purpose

PHOTO PRODUCT SESSION (20-21 Jan '10)

As part of the redesigning project for our client, PT BANGUN SARANA ALLOY (BSA), we arranged the product photo session that took place in the company and lasted for 2 days. There were 75 products with 3 different categories that need to be captured in different technique.

Preparation : Setting the products, photography tools and property

Final Check Up

Start the photo session

The first category, it’s called the “GENERAL PRODUCT”. The main focus for this category is the design itself. So it needs to show the whole performance of the product, as you can see on following picture.

General Product

The second one has the difference on the finishing, which is called “MIRROR FINISHING”. The character of this category is the surface of the product that is reflecting things. So the main focus for the photography was on the detail for its surface, especially the reflection part.

Mirror Product

The last category is the most difficult to be captured. It’s called “CHROME FINISHING”. The best part of this category is the color and the “blink-blink” effect that is needed to be shown up. As the consideration, the “blink” effect must be captured without any reflection of the photographer or item surrounded.

Chrome Product

After the photo session, we walked around the company to take more pictures about the working situation and others necessary activities.

Outside the company

In the factory

Chroming process

Capturing the activities

Finally, the 2 whole days photo session was done, and we are ready to do the next steps that are photo editing and design lay-outing. The photo session was so fun, and we are so excited to have another photo experience with another products and clients. So, are you the next?

Regards,

CAVLENT’s team