REDESIGNING "BSA" MEDIA APPLICATION

BSA is a brand of PT. BANGUN SARANA ALLOY, an alloy company which is founded in 1990 and located in Tangerang, West Java, Indonesia. Producing high quality alloy wheels to assure driving safety, has distributed the products to domestic and international markets. As one of the leading company in alloy wheels, BSA has developed products through innovative design, so it is needed to be communicate clearly through some media.

Our project is RE-DESIGNING THE MEDIA APPLICATION, include its brand strategy, brand structure, brand application, and identity design. The project kicks off in the middle of January 2010.



Regards,
CAVLENT's Team

OUR BELIEF

We believe that a POWERFUL BRAND is made from combination of 3 integrated points which are :

1. Product Quality
Providing the best quality to your customer is the starting point of every business. More satisfied customers bring bigger chance for increasing your sales.

2. Visual Application
Clear visual applications will make you looked different with your competitor. And the visual applications are also used as your brand identity so your customer will be easily to recognize your brand and products in the market.

3. Communication
Good product quality and visual application need to be communicate using the right strategies so customers will know the advantages of using your brand. By understanding your market and competitor, the communication strategies are formulated to give the right solutions.


When one of them is missing, a brand will have less chance to be a powerful one.


Regards,
CAVLENT